We all knew that more people open email on mobile devices than desktop computers. Now, a report from Litmus demonstrates a trend sure to affect email marketers: Webmail users now open emails on mobile devices at higher than average rates. If a significant portion of your mailing list contains Gmail, AOL, Yahoo and Outlook.com addresses, take note.
According to a new report from Litmus, webmail users open email messages on Mobile devices 61% of the time.
Staying on top of this trend is essential for any business engaged in email marketing. Further, marketers need to keep pace by delivering user-friendly mobile email and payment options. @Pay’s Email Payment Buttons offer a simple, secure user experience compatible with emails opened on virtually any mobile device – or desktop.
An infographic from their recent blog titled “Have Webmail Users Gone Mobile?” gives additional critical insight for marketers looking to capitalize on email engagement. Visit this link to view the original Webmail usage infographic.