Spice Things Up: Email Marketing Guide for Valentine’s Day

According to the National Retail Federation, we spent $17 Billion on Valentine’s Day in 2014, with the average amount spent being $133. Of course, a large portion of those sales occurred in the week prior to Valentine’s Day. So if you haven’t started working on your email marketing campaign to drive V-Day sales, it’s time to get going!

Browse the free templates from your email service provider to see save some precious time.

Or design your own using free graphics. Try PicMonkey.com.

Or try Canva.com.

Once you’ve won their hearts over with your creative marketing ideas and drop-dead-gorgeous graphics, be sure to capture the impulse buy. You only have a few seconds of their attention, so make it count and convert your customers to a sale without them having to leave their inbox. Drop in an Express Checkout, such as an @Pay button, so your customers can purchase or donate in just two clicks. The easier you make it for your customers to pay, the more they’ll buy.

Check out a recent email campaign by Runway Apparel, which embedded customized @Pay buttons to sell gift cards to loyal customers.

You may also want to consider adding a real-time countdown timer to create a sense of urgency, or show the amount of inventory remaining in real-time. We suggest checking out LiveClicker’s RealTime Email solution.

Because we use the emotional part of our brain to make rational decisions, the most effective writing includes both rational and emotional tactics. Check out email company, Persado, to use data collection to figure out what words trigger the right emotional response for your particular customer base…and persuade them to open the email you’ve now created.

With these tips and tricks up your sleeve, you’ll be armed with Cupid’s arrow in every inbox.

Happy Valentine’s Day!

For more nonprofit email newsletter tips, check out our guide!

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