We’ve all experienced the frustration of forgetting a password to a critical account and having to go through the long process of retrieving it or creating a new one. With so many guidelines on how to create a secure password, it’s becoming extremely difficult to produce a string of characters that you can easily remember for next time.
On the other hand, accounts are crucial for online transactions including donations. Nonprofits that give donors the option to create an account are more likely to receive a second and third donation because the organization already has the donor’s payment information on file, making the process quicker.
What if there was a way to keep accounts and solve the password conundrum?
That’s where password authentication comes in. With passwordless login systems, your organization can implement a different verification method that doesn’t require donors to remember a string of characters.
Donors can log in simply by scanning their finger, entering a passcode that is delivered via phone, or authorizing their donation via email.
If you’re hesitant about implementing passwordless authentication into your donation forms, we’ve got five reasons why you should explore this password alternative:
- Paswordless authentication is more secure.
- Donors won’t have to create or manage another password.
- Donors have a better user experience with passwordless authentication.
- Nonprofits can lower their donor abandonment rate.
- Passwordless authentication is cost-effective and simple to implement.
Keep reading as we discuss the many benefits of passwordless authentication!
In recent years, there have been so many cases of stolen or hacked passwords. As a result, passwords are becoming a larger part of the problem rather than the solution to keeping donors’ information safe.
Additionally, more organizations are requiring donors to create an account before they can give to an organization. Donors who want to remember their account usually choose a password they’re comfortable with (say their birthday). Oftentimes, these are passwords they’ve used for other accounts as well.
These similar passwords lead to even more unsafe accounts because if hackers get access to one, they can obtain access to many leading to a “domino effect” that puts all of the users’ information at risk.
All of these challenges can be better avoided with passwordless authentication.
For starters, there are three different types of passwordless authentication:
- Email Verification — When the donor pushes the donate button, they’ll be directed to a pre-written email that will authorize their payment. Every email has an individual token attached to it that lets the payment processor link the donation to the supporter’s payment information in the system.
- Two-Factor Authentication — For this login method, donors have to use two ways to gain access to their account, generally through text message or an authentication app. The donor will be sent a new code to their phone every time they log in, which he or she will enter to gain access to the account.
- Fingerprint Scanning — Many smart phones have fingerprint scanning, and your nonprofit can use the same technology for your passwordless authentication. Donors just need to press their thumb on the fingerprint scanner to confirm their donations.
For more in-depth information on these passwordless authentication methods, check out @Pay’s guide to password alternatives.
Hackers will have more difficulty gaining access to your donors’ fingerprints, phones, or email accounts. Therefore, your donors’ accounts will be more secure than with traditional password protection.
In summary, passwordless authentication adds another verification step that proves donors are who they say they are. Plus, these methods are less likely to get hacked by fraudsters.
Let’s face it: the most troublesome part of creating an account is thinking of a password and remembering it for the future. Why would your organization want to put that frustration on your donors before they even make a donation?
Give your donors a simple way to donate that doesn’t involve memorizing a long list of unrelated characters; it’s a great way to encourage your donors to contribute more regularly or whenever the mood strikes them.
Nowadays, donors have to juggle 20+ different passwords and remember which passwords go to which accounts.
Of course, there are tools and tricks donors can use to keep track of passwords, but they don’t solve all the challenges donors might face.
Tools that manage passwords, for instance, are great for users looking to store all their passwords in one place. Some of these tools can also generate unique new passwords for users and automatically fill out the login information when you land on the sign-in page.
The challenge is that donors have to implement these tools themselves and can only be used on devices where it’s installed, say a computer for instance. If a donor decides to give via their phone, they’ll have to remember their password or access their password management account via the internet to retrieve the password—another step in the process donors are less likely to take.
Additionally, there is always the fear that if someone hacks your password management account, that person will have access to every account you have on file.
With passwordless login, donors won’t have to worry about creating a difficult password that they can’t remember or having all of their sensitive information compromised.
In summary, when donors don’t have to remember a password, the giving experience will be more enjoyable, which will make donors more willing to contribute.
From email verification to two-factor authentication to fingerprint scanning, these methods offer donors a more seamless process because there is no memorization needed. Plus, the process can be shortened down to a few simple steps like the email verification process for this online donation form below.
As you can see, it only takes a couple of steps for donors to select their donation amount and verify their gift.
Of course, if donors are giving for the first time, they’ll have to fill out a form with their contact and payment information.
After the initial donation, however, donors will be able to give using the steps above without a hitch in the donation process.
Additionally, passwordless authentication can elevate some of the other time-consuming challenges associated with passwords:
- Donors won’t have to go through the steps to reset their password every time they forget it.
- Donors don’t need to use a specific device to access their account. Password authentication works on online and mobile donation forms.
Many organizations believe that the process will be difficult for their donors to get accustomed to, but the truth is that the password authentication process is easy to grasp. Plus, nonprofits can use video, photographs, or other visuals to demonstrate how it works.
Moreover, using an email or two-factor verification system is something that most donors will have access to. Since both of these methods implement tools most donors are familiar with (email, text messaging, and smartphone applications), the authentication process is something that is easily accessible and simple to understand.
In summary, organizations can make the giving process more convenient using a passwordless authentication system that will shorten the giving process.
As a nonprofit leader, you’re probably aware of the challenges associated with supporters leaving donation forms before contributing, also known as donor abandonment. In a recent study, 60% of donors left donation forms midway through the process sometimes with the intention of returning but many rarely did.
There are many factors that can contribute to donor abandonment, such as:
- Long donation forms with too many fields.
- Complicated steps.
- The requirement to create an account.
A lot of these factors have to do with time; donors don’t want to spend time filling out fields of information, trying to understand complex instructions, or thinking up a secure password and username for their account.
Think about it this way: event attendees will be much more motivated to give at your nonprofit’s fundraiser if the process is quick and easy.
Passwordless authentication can help save your donors time, especially if they’re donating for the second, third, or fourth time.
As we mentioned earlier, an account saves donors from the hassle of entering contact and payment information over and over again. Plus, it allows them to set up recurring gifts (a great feature for nonprofits!).
Coupled with a system where donors don’t have to enter a password every time they want to give, your organization can fully optimize your donation form to keep donors from abandoning it.
In summary, donor abandonment is a real concern that organizations face, and passwordless authentication can help reduce the number of donors leaving by making the giving process more convenient.
One of the most common misconceptions about passwordless authentication is that it’s expensive and not a viable option for organizations. That couldn’t be further from the truth! In fact, now has never been a better time for nonprofits to explore passwordless options.
As you begin your search, you’ll find many low-cost providers for your nonprofit. It’s important for your organization to find a provider that fits the budget but also provides a high-quality product.
@Pay is a fantastic example of a superb passwordless login system that’s within reach. We offer a basic plan for free that organizations can use to create online donation forms using our email verification system.
To help you select the best tool for your nonprofit’s needs, here are few characteristics to look for when picking an online donation tool provider with passwordless authentication:
- PCI-compliance. If you’re not familiar with PCI-compliance, it is a set of rules and standards that every online donation form provider should follow. Created by the Payment Card Industry, these strict standards help ensure that you and your donors’ information stays protected.
- Mobile giving options. It’s important to choose a passwordless authentication provider that offers more than just online donation forms. Many donors are giving via text message or mobile-friendly donation pages. Therefore, you should use a passwordless authentication tool that covers multiple giving methods.
- Responsive customer support. No matter how much you pay for a tool or how well it works, every nonprofit will encounter some bumps along the road. With a talented and responsive customer support team, you can have these challenges resolved in no time so you can get back to fundraising.
Working with a top-notch provider will also make the implementation process much smoother. For instance, working with a provider with great customer support means that they can guide you through setting up your donation forms and might even provide workshops on how to use the tool.
In summary, with inexpensive tools available, passwordless authentication is something organizations can easily implement into their donation forms.
Now that we’ve covered all the reasons why nonprofits should consider passwordless authentication, hopefully, you’ve come to the conclusion that it’s right for your organization.
These password alternatives offer donors a much better giving experience and won’t bust your nonprofit’s budget.
If you’re interested in learning more about passwordless authentication and other online giving solutions, check out these additional resources:
- Questions about Passwordless Login Systems: Now that you know all the benefits of password alternatives, you’re probably brimming with questions. Check out this article to learn the answers to 4 common questions about passwordless login systems.
- Guide to Online Giving Software: Interested in learning more about new advancements in online donation tools? This guide will take you through the ins and outs of online giving software to help your nonprofit raise more money.
- Free Nonprofit Software: If your nonprofit is looking for other inexpensive tools, check out our list of nonprofit software to get started.
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