Keeping people’s banking and credit card information secure is one of my top priorities as @Pay Director of Production. But vigilance is a slippery slope. In the world of online payment security, paranoia often wins over personal service as people are treated more and more like potential threats.
As we continue to send email embedded with @Pay payment technology, we’re learning new ways to increase our payment security and guarantee a safe experience — while balancing caution with common sense.
One of the things I really appreciate about @Pay is how safe it is make a payment using Email Checkout. Our two-click emails contain no sensitive information, so there’s no concern about your bank account or credit card number getting intercepted. Unlike standard web checkouts, your emails are assigned to you specifically, so no one else can use your email to make purchases for themselves.
The small businesses that embed Email Checkout into their messages also require a high level of protection and assurance. We require some basic information to validate the businesses that are approaching @Pay for the first time. The goal is to make the verification simple for people who have legitimate businesses, while easily screening out anyone with less-than-honest intentions.
When we request verification for businesses that want to use Email Checkout and our online payment tools, it’s not because we assume everyone is a criminal. We just want to guarantee that our clients, and the people who go on to pay them with Email Checkout, are safe with us.
In my experience, most people are honest and good. Some of our best clients are nonprofits. @Pay helps them raise money for some amazing charitable causes, and it’s heartwarming to see how many people respond to these campaigns. It makes me proud to help that process become more streamlined, secure and convenient. And as long as @Pay continues to help people do good in the world, I don’t intend to let a bad apple or two spoil it for the rest of us.