Despite the industry’s earlier projections, Black Friday weekend scored record sales and turnout in 2012. And it looks like plenty of that post-Thanksgiving gravy spilled into online sales, with Cyber Monday getting its biggest boost ever in 2012.
According to a BIGinsight survey conducted for Shop.org, 129.2 million Americans said they planned on shopping on Cyber Monday. That’s up from 122.8 million in 2011, and 16.9 million in 2010.
The survey also found that laptops and desktop computers aren’t the only devices making a dent in holiday shopping. More Americans than ever connected to Cyber Monday retailers with their smartphones.
“In just three years, the number of Americans saying they would use their mobile device to shop on Cyber Monday has skyrocketed from just 3.6 million (3.8%) in 2009 to 20.4 million (15.8%) in 2012,” the National Retail Federation reports.