General

28
Jul

Bridge Conference 2015 Recap

The 10th Annual Bridge Conference was held on July 7-9 at the Gaylord National Hotel and Conference Center in Washington D.C. and @Pay was a hit! There were over 1,600 attendees present and they voted @Pay “most helpful vendor,” making the conference a huge success. Tracy Lea, Vice President of The Harrington Agency and Co-Chair of the conference had this

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27
Jul

The Generational Divide in Online Giving

The demographics of nonprofit members are a concerning topic for organizations everywhere. And millennials are (still) all the buzz. How will we replace our older followers with younger generation followers? Younger generations require that we incorporate such vastly different fundraising channels and new technologies. (gasp!) How do we adjust so that our fundraising is not negatively impacted? Whenever there’s a

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24
Jul

How Safe is Your Text-to-Give?

“Can we all get along?” Unless you’re old enough to now legally enter a bar, you have no idea who said these famous words. But the plea is just as true today as it was back in 1992. The harsh reality is that causes — no matter how benevolent — can be victims of someone, somewhere, with an ax to

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20
Jul

3 Ways to Protect Your Donors & Their Donations

While mobile phones are quickly becoming the preferred option for anything from surfing the web to checking email, there’s still one problem that remains worrisome for a lot of people: transactions on a mobile device. But with the abundance of headlines about recent security breaches, who can blame them? Fortunately it does appear that people are comfortable with online donations,

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1
Jul

Why Express Checkouts Will Increase Revenue for Professional Associations

If you’re a marketer for a professional association, chances are your primary goal in email marketing is to drive event registration. And since event registration directly drives revenue, making the most out of your email marketing strategy is vital. In order to achieve maximum results, you should learn about express checkouts: what they are, how they work, and WHY professional

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25
Jun

@Pay Joins Blackbaud Partner Network as a Blackbaud Technology Partner

Read the original press release here. Firm Joins Network of Companies Providing Applications and Solutions that Complement Blackbaud Products @Pay, LLC, an express donation technology company, today announced that the company has joined the Blackbaud Partner Network as a Blackbaud Technology Partner. With this partnership, @Pay joins a network of companies that provide applications and solutions that extend Blackbaud (NASDAQ:

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19
Jun

Four Ways to Increase Revenue from Email Campaigns

Attention CMOs — and especially email marketers!  What goals do you want to achieve with your email marketing program in the next twelve months?  If your organization is similar to those surveyed in MarketingSherpa’s 2013 Email Marketing Benchmark report, “Increasing Revenue” should be among your top goals. That makes sense.  Email — love it or hate it — remains the most effective

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17
Jun

@Pay’s Text-to-Give Solution Trumps Traditional Carrier Method

The 2010 text-to-give campaign for Haiti is one for the history books. After a major earthquake struck Haiti, up to 3 million people were killed, injured or displaced. And in the wake of that disaster, a notable text message campaign was launched by the Red Cross. The donate-by-text program (donating $10 at a time by texting the word “HAITI” to

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17
Jun

‘Relevance with a Purpose’ | Recap of Adestra + @Pay Webinar

In this webinar, email marketing veterans Skip O’Neill (Adestra) and Manny Ju (@Pay) discuss the importance of relevant content within emails, and how purchasing power can be increased by using a simple payment system, minimizing effort for the consumer. Click here to watch the free, but private, video of this webinar.   And view the individual slides here:   Sign up for

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5
Jun

Raising Funds for Young Heart Patient

Story below adapted from WTSP 10 News. Click here to read the original and to view the news segment. A garden, which gave inspiration to a little girl with a life-threatening condition, was raided on Sunday night. Eleven-year-old Mary Haggerty said, “I felt like my heart was being torn in half hearing about how my pineapples got stolen it tore my

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