How you approach social media has a large impact on the impression people will have about your organization. And, their perception of your organization will largely dictate their level of interaction and support. Of course, no organization intentionally communicates their brand as “desperate,” “inconsiderate,” or “spammer.” But, as TopNonprofits pointed out, many common mistakes made by nonprofits often unintentionally communicate the wrong
Even one week after the end of #GivingTuesday, the results of this incredible holiday continue to generate excitement for what the future holds. It’s been four years since the inauguration of this global day of giving, and reports on the record breaking participation in 2015 alone are enough to fuel fundraising inspiration as we come up on the final weeks of 2015 and the holiday giving season.
Marketers everywhere are eagerly jumping to improve email campaigns as recent survey by Adobe shows that the best place to reach millennials is through email. Yes, you read that right. Even though email isn’t the latest, cutting edge technology, it remains the go-to medium for digital communication. Email is not dead. Quite the opposite actually. It may get a bad rap as a
Let’s face it. Asking for money is intimidating. And, it can feel a bit awkward. It’s hardly something any of us enjoy doing, but as a fundraiser, it must be done–and often. The best way to become more comfortable and confident with it is to see results and know you’re doing it right. No matter if you prefer to fundraise online,
How many donors continue to give to your organization? If your acquisition strategy is solid, it can help your organization secure new donors as repeat donors. Let’s look first at how to collect donor information, and then at how you should look to use your donor data to encourage giving again and again. Keep your donation form simple: You
Events continue to be a one of the most popular fundraising methods and they most likely will be for some time to come. Lets face it; it’s hard to beat the “good feeling” present in a philanthropic atmosphere–so many people are united through meaningful conversation, inspiring company, and great food. There may even be an auction for a grand prize that generates excitement. Both fundraisers and donors
John Killoran, @Pay President and CEO, was interviewed in September 2015 at the Mobile Payments Conference that took place in Chicago, Illinois. He explains who @Pay is, the difference between @Pay, Google Pay, and Apple Pay, and what is The Next Big thing at @Pay.
A few weeks ago, we discussed social media as a key method for receiving donations. The recent results of Nonprofit Research Collaborative’s Winter 2015 Report seem to agree with us. The report summarizes the data collected from a nonprofit survey in January and February of 2015. One of their biggest findings has to do with the current use and expected increase in value
This week’s blog explores a slightly different perspective in the fundraising world: the college campus. While students may not be your #1 donors today, they will be your future donors. A look at their approach and the problems of college fundraising also provide insights that translate into the nonprofit, faith-based, and political fundraising worlds. Today, we’ll talk about how colleges and universities can
After watching a very interesting and informative video by NextAfter the other day on the topic of effective email marketing for nonprofits, we decided to create our own mini-study to examine just how optimized email fundraising is for nonprofits aiming to raise money online. In NextAfter’s study, Tim Kachuriak and Brad Davies–the Chief Innovation & Optimization Officer and Vice President respectively–identified