Whether you’re accepting donations with text-to-give software or are using standard donation pages to receive funds, you can promote matching gifts to your donors. However, you’ll need to enlist the help of matching gift software and a matching gift database if you want to truly make the most of the “two-for-one deal” of the fundraising world. To help you get
Feelings are important. Emotions drive many of our decisions—large and small. And yet, we’re taught not to be “emotional”. Nonprofits take this admonition very seriously as they make their rational—some might say over rational—appeals for investments in their cause. Prove it with data. Show that we’re on top of this problem. Demonstrate we have THE solution to a great social
Churches need to raise money for any number of reasons. The roof is leaking. The youth group wants to send a few members to Uganda to help build a school. There aren’t enough books in the Sunday school library. Whatever the case may be, your church needs to raise money, and a well thought-out fundraising letter is the way to
It is better to give than to receive. This adage has withstood the test of time. There’s truly nothing more rewarding than giving to a worthy cause and seeing the seeds of your contributions blossom into fruits of change. This is where church fundraising letters come in. With the help of a well-thought-out fundraising letter, your church can reap all
Communication is key. That’s why it’s fundamentally important to have open lines of communication with your church members. It all starts with your first impression: the church welcome letter. And it continues for as long as your members receive your weekly, monthly, quarterly, or annual newsletter. How you communicate with your church members is vital for building and maintaining relationships.
How you approach social media has a large impact on the impression people will have about your organization. And, their perception of your organization will largely dictate their level of interaction and support. Of course, no organization intentionally communicates their brand as “desperate,” “inconsiderate,” or “spammer.” But, as TopNonprofits pointed out, many common mistakes made by nonprofits often unintentionally communicate the wrong
Even one week after the end of #GivingTuesday, the results of this incredible holiday continue to generate excitement for what the future holds. It’s been four years since the inauguration of this global day of giving, and reports on the record breaking participation in 2015 alone are enough to fuel fundraising inspiration as we come up on the final weeks of 2015 and the holiday giving season.
Marketers everywhere are eagerly jumping to improve email campaigns as recent survey by Adobe shows that the best place to reach millennials is through email. Yes, you read that right. Even though email isn’t the latest, cutting edge technology, it remains the go-to medium for digital communication. Email is not dead. Quite the opposite actually. It may get a bad rap as a
Let’s face it. Asking for money is intimidating. And, it can feel a bit awkward. It’s hardly something any of us enjoy doing, but as a fundraiser, it must be done–and often. The best way to become more comfortable and confident with it is to see results and know you’re doing it right. No matter if you prefer to fundraise online,
How many donors continue to give to your organization? If your acquisition strategy is solid, it can help your organization secure new donors as repeat donors. Let’s look first at how to collect donor information, and then at how you should look to use your donor data to encourage giving again and again. Keep your donation form simple: You