Bridge Conference 2015 Recap

The 10th Annual Bridge Conference was held on July 7-9 at the Gaylord National Hotel and Conference Center in Washington D.C. and @Pay was a hit! There were over 1,600 attendees present and they voted @Pay “most helpful vendor,” making the conference a huge success.

Tracy Lea, Vice President of The Harrington Agency and Co-Chair of the conference had this to say about @Pay:

“@Pay staff were incredibly patient to explain their service as well as offered ideas on how to best use @Pay in conjunction with direct response fundraising campaigns and how results are positively impacted.”

With this award, @Pay will receive a complimentary booth at next year’s Bridge Conference, and we are already looking forward to going back.

In other conference news, @Pay CEO John Killoran introduced a very noteworthy keynote speaker on Thursday morning. Jonah Berger, a Marketing Professor at the Wharton School at the University of Pennsylvania and author of New York Times and Wall Street Journal bestseller “Contagious: Why Things Catch On”–a great read…if you haven’t checked it out yet, we highly recommend it–gave great insights to nonprofits about how to tell a powerful and effective story of an organization’s mission, and advised everyone to find a “trigger word” that makes every nonprofit stand out.

@Pay’s Eric Griego shared his impressions of the conference, expressing that @Pay received great exposure throughout the conference through a mix of sponsorship, social media presence, and booth traffic. The conference organizers also did a very effective job of introducing key clients to @Pay’s booth, most notably, AARP. Not to mention, we ran out of #PasswordsSuck t-shirts! Overall, the quality of organizations interested in @Pay was very noticeable and #Bridge15 was a great experience.

Wauker Matthews, @Pay’s Director of Sales said it best, “Innovation in an organization’s mobile strategy is important now more than ever. Non-profits need to learn from their for-profit cousins and make their brand and their content ‘contagious.’ No matter how complex various fundraising arms may be, keeping the experience simple for the donor is absolutely essential.”

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