Michelle Baca

27
Jul

The Generational Divide in Online Giving

The demographics of nonprofit members are a concerning topic for organizations everywhere. And millennials are (still) all the buzz. How will we replace our older followers with younger generation followers? Younger generations require that we incorporate such vastly different fundraising channels and new technologies. (gasp!) How do we adjust so that our fundraising is not negatively impacted? Whenever there’s a

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20
Jul

3 Ways to Protect Your Donors & Their Donations

While mobile phones are quickly becoming the preferred option for anything from surfing the web to checking email, there’s still one problem that remains worrisome for a lot of people: transactions on a mobile device. But with the abundance of headlines about recent security breaches, who can blame them? Fortunately it does appear that people are comfortable with online donations,

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1
Jul

Why Express Checkouts Will Increase Revenue for Professional Associations

If you’re a marketer for a professional association, chances are your primary goal in email marketing is to drive event registration. And since event registration directly drives revenue, making the most out of your email marketing strategy is vital. In order to achieve maximum results, you should learn about express checkouts: what they are, how they work, and WHY professional

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