Michelle Baca

1
Oct

The Rise of Social Media Fundraising

A few weeks ago, we discussed social media as a key method for receiving donations. The recent results of Nonprofit Research Collaborative’s Winter 2015 Report seem to agree with us. The report summarizes the data collected from a nonprofit survey in January and February of 2015. One of their biggest findings has to do with the current use and expected increase in value

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25
Sep

A Look at Campus Fundraising

This week’s blog explores a slightly different perspective in the fundraising world: the college campus. While students may not be your #1 donors today, they will be your future donors. A look at their approach and the problems of college fundraising also provide insights that translate into the nonprofit, faith-based, and political fundraising worlds. Today, we’ll talk about how colleges and universities can

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18
Sep

Reducing Friction in Fundraising Emails

After watching a very interesting and informative video by NextAfter the other day on the topic of effective email marketing for nonprofits, we decided to create our own mini-study to examine just how optimized email fundraising is for nonprofits aiming to raise money online. In NextAfter’s study, Tim Kachuriak and Brad Davies–the Chief Innovation & Optimization Officer and Vice President respectively–identified

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11
Sep

Implementing Text-to-Give in Your Church

Introducing a new technology into your church can feel like an intimidating task. If mobile trends have successfully convinced you that Text-to-Give is an effective way to reach members of your congregation–any age–how do you spread the message to your church? Casa del Rey, an Assemblies of God church located in Albuquerque, provides a great example of how to effectively introduce Text-to-Give to your parishioners. According to

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27
Aug

Email Fundraising: What You Can Do to Prevent Lost Donations

In a previous article, we discussed effective email fundraising tactics. By now, you should feel confident in your ability to compose better emails for drawing genuine interest and support for your cause. Subscribers are ready to respond to your call to action. Their interest is great, and a necessary first step. But at the end of the day, a physical response is the

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21
Aug

4 Ways to Improve Email Fundraising

Email is one of the best and easiest ways to stay connected online. Whether on a desktop, tablet, or mobile phone, email delivers your organization’s message directly to your donors. However, email communication doesn’t ensure what you have to say will resonate, or even be received at all. Follow these four tips to make sure your message isn’t ignored. 1)

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13
Aug

How to Use Social Media to Spark Donations

Offering an easy, convenient, and secure method of giving is a great first step. But what good does it do if your supporters don’t know about it? When used correctly, social media is a very effective way to spread the message, fast. You might be saying to yourself, “But my organization already heavily relies on social media to communicate with

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11
Aug

Overlooked Text-to-Give Vulnerabilities

Giving is now easier than ever. A church can receive tithes and offering any day of the week, not just on Sunday. Lisa has a generous impulse on a Tuesday night? She can give directly from her phone as she sits on her couch and watches TV. Ben, Susan and the kids are on vacation in Florida and missed Sunday service? They

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3
Aug

5 Ways to Turn Your Donors into Omni-Channel Donors

It’s easy to fall into the routine of using the same old fundraising campaigns year after year. What’s familiar is comfortable. Unfortunately, what worked effectively in the past won’t necessarily be the most effective strategy today. And approaching donations with the limited mindset of fundraising through just a few “reliable” channels majorly impedes success. The good news? There are so

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28
Jul

Bridge Conference 2015 Recap

The 10th Annual Bridge Conference was held on July 7-9 at the Gaylord National Hotel and Conference Center in Washington D.C. and @Pay was a hit! There were over 1,600 attendees present and they voted @Pay “most helpful vendor,” making the conference a huge success. Tracy Lea, Vice President of The Harrington Agency and Co-Chair of the conference had this

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