March 2016

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Mar

How to Secure a Golden Donation: A Step-by-Step Guide to Acquiring a Second Donation

What is a “golden donation”? Great question! According to the Fundraising Effectiveness Project’s 2015 Survey, only 19% of new donors give again after their first donation. However, once a new donor gives a second time, 63% will give again. That second donation, the one that means that a donor will be more than three times as likely to give again,

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