December 2015

26
Dec

The Keys to a Successful Social Media Fundraising Strategy in 2016

How you approach social media has a large impact on the impression people will have about your organization. And, their perception of your organization will largely dictate their level of interaction and support. Of course, no organization intentionally communicates their brand as “desperate,” “inconsiderate,” or “spammer.” But, as TopNonprofits pointed out, many common mistakes made by nonprofits often unintentionally communicate the wrong

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20
Dec

How to Retain Donors After Your Peer-to-Peer Fundraiser

Congratulations! You hosted a successful peer-to-peer fundraising campaign! You raised more than your goal, and your existing supporters had a great time raising money on your organization’s behalf. So what now?  Many organizations would go about their merry way, satisfied with the outcome. But your nonprofit isn’t like most nonprofits, is it? If you want to retain donors from your

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11
Dec

Keeping the Spirit of Holiday Giving Alive

Even one week after the end of #GivingTuesday, the results of this incredible holiday continue to generate excitement for what the future holds. It’s been four years since the inauguration of this global day of giving, and reports on the record breaking participation in 2015  alone are enough to fuel fundraising inspiration as we come up on the final weeks of 2015 and the holiday giving season.

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4
Dec

Reaching Millennials: Why Email is STILL the Best Way

Marketers everywhere are eagerly jumping to improve email campaigns as recent survey by Adobe shows that the best place to reach millennials is through email. Yes, you read that right. Even though email isn’t the latest, cutting edge technology, it remains the go-to medium for digital communication. Email is not dead. Quite the opposite actually. It may get a bad rap as a

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