August 2015

27
Aug

Email Fundraising: What You Can Do to Prevent Lost Donations

In a previous article, we discussed effective email fundraising tactics. By now, you should feel confident in your ability to compose better emails for drawing genuine interest and support for your cause. Subscribers are ready to respond to your call to action. Their interest is great, and a necessary first step. But at the end of the day, a physical response is the

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24
Aug

So You’ve Got a Great Cause — Now What?

(Today’s blog post is brougth to you courtesy of Updentity.) You’re on a mission…to change the world. How many people will you need to reach to support your organization and make it successful? It really is a numbers game, because at the end of the day, your organization is competing with other worthy causes to grab people’s attention. How can

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21
Aug

4 Ways to Improve Email Fundraising

Email is one of the best and easiest ways to stay connected online. Whether on a desktop, tablet, or mobile phone, email delivers your organization’s message directly to your donors. However, email communication doesn’t ensure what you have to say will resonate, or even be received at all. Follow these four tips to make sure your message isn’t ignored. 1)

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18
Aug

@Pay Introduces Native Support for Salesforce Nonprofit Starter Pack

We are pleased to announce that @Pay now provides native support for Salesforce’s popular Nonprofit Starter Pack. Salesforce’s NonProfit Starter Pack is currently being using by nonprofits all over the world to raise more resources, communicate more effectively with their donor base, and strengthen their communities. Nonprofit Starter Pack is a pre-configured application for lightweight donor management that nonprofits can

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17
Aug

3 Keys to Unlock the Door to Donor Acquisition and Retention

(Today’s blog post is brought to you courtesy of Gretchen Barry, Director of Marketing, NonProfitEasy.) If you were to study a large group of nonprofits, sized small, medium, and large, to see if they value acquisition or retention more, do you know what your results would be? Acquisition. There is no doubt. Nonprofits certainly know the importance of retaining their

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13
Aug

How to Use Social Media to Spark Donations

Offering an easy, convenient, and secure method of giving is a great first step. But what good does it do if your supporters don’t know about it? When used correctly, social media is a very effective way to spread the message, fast. You might be saying to yourself, “But my organization already heavily relies on social media to communicate with

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11
Aug

Overlooked Text-to-Give Vulnerabilities

Giving is now easier than ever. A church can receive tithes and offering any day of the week, not just on Sunday. Lisa has a generous impulse on a Tuesday night? She can give directly from her phone as she sits on her couch and watches TV. Ben, Susan and the kids are on vacation in Florida and missed Sunday service? They

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3
Aug

5 Ways to Turn Your Donors into Omni-Channel Donors

It’s easy to fall into the routine of using the same old fundraising campaigns year after year. What’s familiar is comfortable. Unfortunately, what worked effectively in the past won’t necessarily be the most effective strategy today. And approaching donations with the limited mindset of fundraising through just a few “reliable” channels majorly impedes success. The good news? There are so

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